Hasta La Creative!

Jeff Hallock, the CMO of wireless carrier Sprint, will depart by the end of the first quarter of 2015, the company confirmed on Friday. His planned exit comes amid a major agency review and corporate overhaul under CEO Marcelo Claure, who joined the struggling carrier in August.

Mr. Hallock, a fifteen-year Sprint marketing veteran, was promoted to CMO in January following the resignation of Bill Malloy. He will stay on in the role through March 31, 2015, unless the carrier finds a replacement sooner.

“His departure was voluntary and it was based on a personal decision,” said Dave Mellin, a Sprint spokesman. “He will remain in charge of day to day operations until his replacement is found, which we expect to happen by sometime next year.”

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