Ameriprise Carefully Embraces Facebook, LinkedIn
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As financial services firms like Ameriprise Financial look to modernize and embrace social media, the Financial Industry Regulatory Agency is cracking down. Last month the group announced it was instituting spot checks of social media communications, starting with the top-producing advisers in the industry.
Ameriprise is proceeding with caution, though it’s come a long way since spinning off from American Express in 2005. Back then, the company, which offers asset management, advisory and insurance services, didn’t have a dedicated web destination. Instead, it boasted only a single page, buried on the American Express website.
“It didn’t even have an adviser search tool,” said Kim Sharan, CMO, president-financial planning and wealth strategies.
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