'America's Got Talent' Fuels Up With Dunkin' Donuts
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If the “America’s Got Talent” judges this season appear even more bright-eyed and bushy-tailed than usual, it may have something to do with the show’s newest sponsor.
Boston-based coffee purveyor Dunkin’ Donuts has signed on as a full-season backer of NBC’s hit variety show, in a deal that should yield heavy exposure for the brand. Per terms of the agreement, Dunkin’ Donuts will be featured throughout each of the 26 episodes of “America’s Got Talent”; placement includes cups of joe conspicuously perched in front of judges Howard Stern, Heidi Klum, Howie Mandel and Mel B.
“AGT” also has constructed a Dunkin’-branded lounge in which host Nick Cannon and various contestants can cool their heels during the midseason live shows. (The weekly live performances will begin airing on Tuesday, Aug. 11.)
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