May
26
American Takes Flak Over Bag Fee, Despite PR Strategy
Posted in: Uncategorized
NEW YORK (AdAge.com) — American Airlines is reducing capacity as much as 12% and laying off thousands — moves The Wall Street Journal characterized as "drastic steps" that "many view as a greater threat to U.S. airlines than the industry crisis triggered by the Sept. 11 terrorist attacks." Yet those shifts were all but lost in the media coverage and PR backlash generated by a third move it's making: instituting a first-checked-bag fee of $15 each way.
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