Hasta La Creative!

The American Marketing Association, which was founded in 1937, has tapped BFG Communications to develop a new brand positioning for the “Next AMA” as it looks to better serve its more than 30,000 members.

“The AMA has been around for 75-plus years, and has been a mainstay in terms of being a knowledge enterprise and networking association for marketers, as well as the academic community,” said Russ Klein, CEO of the AMA, who has been in his role since July.

Mr. Klein was previously CMO at Arby’s, and he also held senior marketing roles at Burger King and 7-Eleven. He succeeded Dennis Dunlop, who retired after 15 years in the position.

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