Jan
13
American Family Insurance Opts for Flexibility, Cost-Savings of Regional Super Bowl Ad Buy
Posted in: Uncategorized
That ad had 58 million impressions from the game, which the company aims to surpass this year. “We’re looking for the opportunity to engage with consumers beyond the time that the spots actually run,” said Ms. Yancy. The game will be a launch pad to re-energize the brand in the coming months, she added.
The campaign is the first out of American Family Insurance’s new agency of record, BBDO New York.
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