Hasta La Creative!

American Express Israel is promoting The Young Professionals Project — a nourishing environment for young business talents — and chose to focus and guide nine young professionals for a year providing them with diverse and valuable professional guidance as well as a variety of tools and offers that will help bring them to their full potential.
the launching of the campaign started with a music clip in collaboration with TYP – an Israeli electro pop band made up of producer Johnny Goldstein and singer/songwriter/producer ivry Lider.

Advertising Agency: BBR Saatchi&Saatchi, Tel Aviv, Israel
Executive Creative Director and Deputy CEO:Yoram Levi
VP Creative Director: Nadav Pressman
Creative Director: Tomer Gidron
Art Director: Tom Zakai
Copywriter: Liron Cohen
VP Digital: Maayan Tirangel
Digital Creative Director : Asaf Lupo
VP Planning: David Kosmin
Senior Planner: Guy Gordon
VP Production : Dorit Gvili
Production Manager: Gali Starkman
VP Group Account Head: Maya Salomon
Account Supervisor: Lia Gat
Account Executive: Sharon Zeevi
Production Company: Periscope
Director: Vania Heymann
Media: Zenit Digital – Yoav Tzuker, Ori Michael, Sivan Ramati
Traffic: Ronit Doanis
Director Of Photography: Moshe Mishal