American Eagle Highlights Gen Z’s TikTok Talents in First Remotely Produced Campaign

American Eagle notably handed everyday Gen Zers creative control of its marketing campaigns to launch the #AExME platform in 2018. The retailer’s latest advertising effort also marks a first: It worked with a new group of young stars to direct, shoot and produce an entire campaign remotely using Zoom. The brand has debuted its #AExME…

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