Hasta La Creative!

AMD is trying to use its gaming cred to capture more consumer interest and broaden its business.

Using the tagline “If It Can Game,” the chip maker launched its first consumer-facing campaign in January. Best known among gamers and computer makers, the effort has increased brand engagement, website traffic and survey feedback, Chief Marketing Officer Colette LaForce said in an interview.

The global campaign has used print, digital and in-store ads to deliver the message that if its processor chips can make the most graphic-intensive games more enjoyable, it can deliver a better experience in any device a consumer uses that needs a chip.

Continue reading at AdAge.com