Hasta La Creative!

Amazon’s decision to hire director Woody Allen to create a TV series shows the challenges and potential pitfalls that the web retailer faces as it builds its video offerings.

The director, known for Oscar-winning movies such as “Annie Hall” and “Midnight in Paris,” has never written a TV series before. Hiring talent at his level is expensive and Amazon, even with the two Golden Globe Awards it won this week for its cross-dressing sitcom “Transparent,” hasn’t generated a hit along the lines of HBO’s “Game of Thrones” or Netflix’s “House of Cards.”

“TV is not the same as movies, and few writers or directors make the transition well,” said Michael Pachter, an analyst at Wedbush Securities in Los Angeles.

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