Amazon's Sportswear Disruption Another Uh-Oh for Apparel


Nothing like another player in the already-crowded athleisure market to add an extra dose of rivalry. But that’s what you get when the new entrant is Amazon.

After making inroads on its own in-house fashion line, the Seattle-based ecommerce giant is now moving into sportswear, Bloomberg News reported, and is said to be tapping Taiwanese suppliers to manufacture its own private-label sportswear brand.

Now, retail analysts are weighing in, and they’re painting a drab picture for competitors.

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