Amazon’s Fast-Growing Video Service Has Already Overtaken Hulu, Apple
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Netflix should probably start checking the rear-view mirror. Amazon has grown from a non-player in video to a significant one as more users adopt its Prime Instant Video subscription streaming service.
Amazon’s online video service actually overtook Apple months ago. Now the company has leapfrogged Hulu to become the number-three streaming video service in the U.S., according to a measure of online video consumption performed by Qwilt, a firm that helps Internet providers deliver online video to consumers.
Amazon remains a long way behind leaders Netflix and Google’s YouTube, which retain 57.5% and 16.9% respectively. While Amazon accounted for 3% of online video consumption in March, but that’s up from just 0.6% a year ago. And with a recently unveiled connected-TV device and increasingly aggressive TV-and-movie acquisition strategy, the e-commerce giant is on an upward trajectory.
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