Amazon Using Twitch Audience as Focus Group for New TV Shows
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Amazon.com has discovered a new use for Twitch Interactive, which it purchased two years ago for about $1 billion. Seeking feedback from Twitch’s highly engaged audience of 10 million daily users, Amazon streamed two original TV-show pilots produced by its own studios on the gaming website.
The first-time move highlights how Twitch can potentially be used to advantage against video-streaming rival Netflix, giving Amazon a vast audience on which to test new shows before committing to producing entire seasons. Both Amazon and Netflix produce original programs to attract customers with exclusive content.
Twitch is known as the ESPN of video games because it streams competitions featuring professional gamers duking it out on popular titles such as League of Legends. The site lets viewers chat alongside the action, reacting with emojis and posing questions to their favorite streamers.
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