Amazon, Tide Top Ad Age's New Super Bowl Ad Rankings With Morning Consult
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Amazon’s “Alexa Loses Her Voice” spot was named most entertaining and best overall among marketing pros surveyed by Morning Consult for Ad Age’s first Super Bowl rankingmeasuring not just entertainment value but brand effectiveness. See full results for every ad below.
In the overall results combining entertainment and effectiveness, “Alexa Loses Her Voice” was followed in the top 5 by Tide’s winking “It’s a Tide Ad,” Tourism Australia’s trick play “Dundee,” the NFL’s “Dirty Dancing” tribute “Touchdown Celebrations to Come” and Budweiser’s water-relief message “Stand by You.”
The top 5 in the individual categories were similar but not identical: In effectiveness, Jeep’s “Anti-Manifesto” bumped the NFL’s “Touchdown Celebrations” from the top 5. Among the top entertainers, Toyota’s Paralympics-themed “Good Odds” displaced “Stand by You.”
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