Amazon Shoppers Not Swayed by Workplace Horror Stories
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Consumers are well aware of the negative chatter surrounding Amazon’s high-stakes workplace culture, but they still plan to shop there.
Amazon’s brand perception plummeted 60% this week, after a New York Times expose spotlighted a troubling workplace environment, according to YouGov BrandIndex, which tracks the “buzz” consumers are hearing about brands. In this instance, the research firm asked shoppers: “If you’ve heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?”
As of Monday, Aug. 24, Amazon’s “Buzz” score dropped to 23 out of 100, its lowest score since last October when a book about the company called “The Everything Store” was released. The last time it fell below that score was in July 2013 when it announced it was cutting back on free delivery.
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