Amazon Reviews Media Account
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Amazon is conducting a media-agency review, Ad Age has learned.
WPP’s Mindshare handles the e-tail giant’s offline media work and sibling agency MEC supports digital media. Interpublic’s Mullen handles media buying and planning for the company’s Zappos megabrand. It’s unclear whether or not this review affects the digital business or the separate Zappos account.
In addition to incumbent Mindshare, shops invited to participate in the review include Interpublic Group’s Initiative, Publicis Groupe’s Zenith and Mindshare sister agency MediaCom. Consulting firm Accenture, which sent the RFP to agencies, is supporting the review, according to an executive familiar with the matter. Media duties will span various markets, including the United States.
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