Amazon Prime Suits Up as NFL's New 'Thursday Night Football' Streaming Partner
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The NFL is huddling up with a new live-streaming partner in Amazon, which has agreed to fork over $50 million to simulcast the 10 fall “Thursday Night Football” games broadcast by CBS and NBC.
Per terms of its one-year deal, the online retailer-cum-programmer will offer the Thursday night NFL games at no additional charge to subscribers of its Amazon Prime service, which boasts a membership of some 65 million U.S. consumers. That’s on an equal footing with the number of active stateside users of Twitter, which last fall became the NFL’s inaugural full-season live-streaming partner.
Amazon, which beat out the likes of Facebook and Google’s YouTube for the rights to carry the Thursday night games, will pay five times what Twitter invested a year ago for what is effectively the same package. Amazon will have the option to sell a smattering of ad inventory in each game, and it’s expected that a portion of those available slots will be used to promote homegrown shows such as “Sneaky Pete,” “Goliath” and “All or Nothing,” a doc series produced by NFL Films.
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