Amazon Prime Day Poised to Return Next Year


Amazon Prime Day may become an annual event after it broke the retailer’s own records for sales and Prime member gains in a single day, the company announced today.

“Going into this, we weren’t sure whether Prime Day would be a one-time thing or if it would become an annual event,” said Greg Greeley, VP-Amazon Prime, in a statement. “After yesterday’s results, we’ll definitely be doing this again.”

The sales event sparked criticism from customers on social media who weren’t impressed with the deals, but Amazon still came out ahead.

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