Amazon Fires Up Connected TV Rival to Apple, Google, Microsoft
Posted in: UncategorizedSecond its remote control sports a microphone to enable voice-directed search, as opposed to hitting the up-down and left-right buttons to punch in a show’s name.
Fire TV also has a feature that aims to be an uber-programming guide for bargain watchers: When someone searches for a show or movie, Fire TV will sift through its apps and tell that person what’s the cheapest way to watch a show, like either buying an episode on Amazon Instant Video or subscribing to Hulu Plus. Right now that’s limited to Amazon’s service and Hulu Plus.
Perhaps Fire TV’s biggest differentiator is gaming. Unlike Apple TV or Chromecast, Amazon’s device will enable people to play games on their TV using the Fire TV remote, a tablet app to be released next month or a $39.99 gaming controller. Top gaming companies including Ubisoft, Gameloft, Electronic Arts and Disney have signed on to add to the 1,000-plus games available on Fire TV.
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