Hasta La Creative!

Amazon.com is taking on Walt Disney Co. and its superheroes in its quest to gain more control over pricing online.

Amazon blocked pre-orders of Disney’s summer hit movie “Captain America: The Winter Soldier” and other titles in disk form, repeating a tactic used in recent disputes with book publisher Hachette and film studio Warner Bros.

The move signals that Amazon, the world’s largest Web retailer, is increasingly willing to keep certain items from consumers to put pressure on its vendors. It also spotlights the extent of Amazon’s clout in the home-entertainment market. Studios count on sales of DVD and Blu-ray versions of their movies to help deliver profits because few films reach profitability in theaters.

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