Amazon Adds Twitch to Prime, Setting up Gaming Challenge to Sony and Microsoft


Amazon will add video-game streaming features to its $99-a-year Prime membership, expanding its entertainment services while positioning itself to challenge video game console makers Sony and Microsoft.

Amazon Prime members will receive one free channel subscription on Twitch Interactive, the video-game streaming site the e-commerce giant purchased for about $1 billion in 2014. It’s free to watch people play video games on Twitch. Subscribers pay $5 a month per channel to interact with their favorite streamers in chat rooms and get access to emoticons that are a popular method of communicating on the fast-moving site.

The move to Prime is the biggest integration yet between Amazon and Twitch, highlighting Amazon’s ambitions in gaming. The company last week unveiled three new online, multiplayer games it’s developing through Amazon Game Studios, which is hiring more than 100 people at locations in Seattle and Irvine, California. Amazon sells a gaming version of its Fire TV streaming device, including a gaming controller, for $139.

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