Hasta La Creative!

Media
Altair

With innovations in design and technology paving the way, essentially transforming sailboats into airplanes, the sport of sailing is becoming one of the fastest, most dangerous competitions on earth. Millimeter changes in design translate to knots of difference on the water, which is the difference between winning and losing, so Altair was excited to share their design simulation software and consult with Artemis Racing to help give the Swedish team a competitive advantage. The film explores how technology is transforming sailing as well as the intriguing, and often perilous world of the America’s Cup, and all that comes with its developments in boating – including competitors who are determined to spy and steal coveted engineering secrets along the way.

Advertising Agency:Grey, San Francisco, USA
Chief Creative Officer:Curt Detweiler
Director:Curt Detweiler
Executive Producer:Daniel Tuggle, Jon Ettinger
Account Director:Ben Warden
Production Director:Ben Warden, Edward Fung
Account Supervisor:Edward Fung
Chief Officer:Joe Lampertius
Art Director:Alex Anderson
Copywriter:Emma Brooke
Group Account Director:Will Egan
Account Executive:Teresa Tran
Production Assistant:Linden Carty
Group Director:Abe Snyder
Strategic Communications:Abe Snyder
Insights:Ryan Miller
Investments:Ryan Miller
Line Producer:Barry Fink, Meat Shop Bambi
Screenwriter:Shasha Levinson
Researcher:Alexandre Lefebvre
Director Of Photography:Billy Peña
1st Assistant Camera:Andrew Laboy
2nd Assistant Camera:Matthew Pothier
Composer:Gunnard Doboze
Audio Engineers:Mark Pitchford, Phil Lantz
Bermuda Fixer:Bayard Outerbridge
Transportation:Sinclar Robinson
Editor:Blake Bogosian, Beast Editorial
Assistant Editor:Seth Andrews