Jun
26
ALS League: The Swimming Pool
Posted in: Uncategorized
The ALS league and their creative agency Publicis Brussels, plunge us into an especially stressful situation. How would you feel after immersing yourself into the skin of an ALS patient for 30 very long seconds?
ALS is a degenerative disease that paralyses the muscles one by one until the death of the patient, on average 3 years after the diagnosis.
The very least we can say is that this spot will not leave you indifferent. It has already been banned from broadcasting in Belgium.
In order to continue the research to help patients, don’t hesitate to share.
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