Jun
06
‘Almost a Slap In the Face’: Publishers Vexed by The Trade Desk’s Narrow Premium List
Posted in: UncategorizedUnsurprisingly, The Trade Desk got its wish when it welcomed a little debate after releasing a list of top premium publishers last week. Publisher critiques range from the demand-side platform (DSP) favoring CTV streamers and subscription-funded publishers–perpetuating inequalities in programmatic–to whether a tech firm should be the arbiter of media quality, five sources told ADWEEK….
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