Feb 06

AlmapBBDO Pushes Back Against Homophobia in Brazilian Soccer With Eye-Catching Stunt

Posted in: Uncategorized

As America creates murals honoring the number 24 in memoriam of Kobe Bryant, the digit means something very different in Brazilian soccer. The number is considered the “gay” jersey, and soccer players around the country from local clubs to Campeonato Brasileiro S?rie A avoid wearing it. The homophobic tradition comes from a street gambling game…

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