All the Most Engaging Ads on TV Right Now Have to Do With the Super Bowl
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Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time yesterday. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, the Priceline Negotiator shows off his connections all over the world, while UnitedHealthcare’s “real” insurance means you don’t have to live in a bubble. And Popeyes’ spokeswoman, Annie, pushes the restaurant’s fresh fish over frozen fast-food paddies.
All the most engaging ads, meanwhile, have something to do with the Super Bowl — not a huge shock given the amount of curiosity online about them, even if viewers haven’t seen them appear on TV.
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