All Right! All Right! All Right! McConaughey to Return in Lincoln Ads


Actor Matthew McConaughey is getting behind the wheel of another Lincoln, the redesigned MKX crossover, for a series of commercials set to run next month.

Ford’s luxury brand has not revealed how many commercials it will make, but Lincoln spokesman Stephane Cesareo said it would be a multiplatform campaign. National Football League games are included in broadcast plans, according to the Detroit Free Press.

The campaign is scheduled to start Sept. 12.

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