Jun
29
All Eyes Are on Connected TV, but Inventory Is Just Not Simple to Buy
Posted in: UncategorizedConnected TV was the star of this year’s NewFronts presentations, but that doesn’t mean it’s easy to buy. “That’s the biggest challenge of this space,” said Danielle Krauter, vp media strategy at Goodway Group. “We’ve passed the point of ‘Should I buy it?’ Now we’re into ‘How do I buy it?'” Marketers can generally find…
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