All About Alibaba: What Brands Need To Know
Posted in: UncategorizedIt’s no exaggeration to say Alibaba has revolutionized the lives of China’s consumers. Offering one-stop shopping for everything from toothpaste to cars, it’s responsible for 80% of China’s e-commerce market, which is already or soon to be the world’s biggest. In the second quarter of 2014, Alibaba sold more than Amazon and eBay combined.
In cities across China, deliverymen with scooters piled high with Alibaba parcels dart through the streets. A consumer in far-flung western China — someone who has maybe never owned a computer or browsed in an Old Navy, Burberry or Apple store can use a smartphone to discover those brands and buy them. (All three brands opened storefronts on Alibaba’s virtual mall, Tmall, this year.)
Alibaba’s initial public offering might be the biggest ever in the U.S., possibly raising more than $21 billion. (The company’s roadshow for investors kicks off this week, while shares are expected to start trading next week on the New York Stock Exchange).
Post a Comment