Alibaba Launches Program to Help Tech Companies Break Into China
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Alibaba is extending a hand to companies such as SAP keen on operating in China, proffering a window into a market that’s increasingly hostile to foreign technology.
China’s largest e-commerce company is aiming to help them comply with local regulations and sell their products, as it seeks new areas of growth to combat a slowing economy at home. Its new AliLaunch program makes use of its cloud computing platform and can help clients with joint ventures and marketing. Its biggest customer so far is Germany’s SAP, which will sell its Hana data-software and services on Alibaba’s cloud.
Securing an influential Chinese partner has become key to cracking the domestic market. China has championed homegrown services over foreign technology, after saying last year it will block software, servers and computing equipment. A tightening of regulations on everything from data to content has also threatened the ability of U.S. companies to participate in China’s $465 billion market for information products.
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