Jan
14
Alibaba Buys Majority Stake in Chinese Ad Tech Firm
Posted in: Uncategorized
E-commerce giant Alibaba has bought a majority stake in one of China’s biggest ad tech companies, adding more muscle to its already massive advertising business.
Alibaba said it would become a majority shareholder in AdChina, a Shanghai-based programmatic company that built and runs a digital ad tech platform. Founded in 2007, AdChina has 540 employees.
Alan Yan, AdChina’s founder and CEO, said that “Alibaba has acquired a lot of mobile players, but this is its first investment in the ad tech space.”
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