May
20
Albania Announces Winner of Agency Review on National TV
Posted in: Uncategorized
Marketers, take note. This might be a new way to inspire agencies to fight hard to win your accounts.
The government of Albania recently announced that it had picked creative agency StrawberryFrog and APCO Worldwide to lead a global ad campaign — and did in an elaborate awards function that aired on national TV.
The winning campaign, presented by StrawberryFrog and APCO Worldwide, was titled “Go Your Own Way,” and will include digital and social media, short films and PR.
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