Hasta La Creative!

AlabhyaVaibhav is Associate Creative Director (Copy) at O&M, Mumbai. He has 10 years of experience in advertising across Automobile, Mobile Phones, Home Appliances, Notebooks, FMCG, OTC, Personal Care, Telecom, IT, Paint, Aviation, Tourism, GEC, Retail, Apparels, Hospitality, Corporate and Health & Lifestyle categories.

Why are you into Advertising?
Because I love writing TV ads.

Did you attend school for fine art or design or Communications?
I studied advertising at MICA in 2003.

Were there any particular role models for you when you grew up?
Amitabh Bachchan as Shehanshah.

Who was the most influential personality on your career in Advertising?
Sanjay Menon ECD at Mudra in 2008. I was looking for my first break in a top ad agency when Sanjay interviewed me. He went through all the ideas and we started brainstorming as to how to take them forward in other mediums. The interview went on for almost an hour and I was chosen to be a member of a creative team I am so proud to be part of. Sanjay is the kind of senior every youngster needs early in life. His passion for work was infectious and inspiring. His attention to detail, self-confidence, and presentation skills there was so much I learned from him.

Where do you get your inspiration from?
From society, from people around me and news.

Tell us something about Ogilvy and Mather, Mumbai work environment.
I am in the company of people who have done the ad campaigns I look up to for inspiration. And all these people are so humble, so focussed. It is awesome.

Tell us about your first job in Advertising.
At MICA all I wrote was TVC scripts and everywhere people would ask for press ads. I had none. At UshakKaal, a creative boutique in New Delhi I was interviewed by Mr. Raj Hiremath, the M.D. of the ad agency. He read my scripts and liked all of them. That’s how I got my first job.

Do you think brands whose advertising wins awards, do well in the market?
Of course. After all only good campaigns win awards.

What advice do you have for aspiring creative professionals?
Your work is your recommendation letter.

Your upcoming campaigns, if you can talk about it
Approve toh hone do: P

Who would you like to take out for dinner?
Vidisha Srivastava, she is an actress.

What’s on your Mac or PC?
A quote by Ayn Rand as wallpaper: “A creative man is motivated by the desire to achieve, not by the desire to beat others.”

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