Jul
16
Al Roker Wants to Help Marketers Use Video Streaming Tools Like Periscope
Posted in: Uncategorized
Al Roker is taking a break from livestreaming his family dinners to help marketers figure out how best to use the Twitter video tool along with other video platforms such as YouTube.
Mr. Roker’s production shop, Al Roker Entertainment, is opening an agency group called Roker Labs to create branded video for streaming platforms and connect advertisers with video stars from YouTube, Vine, Periscope, Meerkat and elsewhere.
In a kick-off study, Roker Labs found that 70% of key Periscope users stream things they witness such as concerts, while 30% stream primarily themselves and their own activities, often preparing meals or demonstrating beauty products.
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