Al Jazeera America at Six Months: Some New Advertisers, Few Viewers
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Al Jazeera America is starting to earn the trust of some advertisers, but six months after its arrival the network still suffers from notably small audiences and lingering image problems in some quarters.
After going live last August with very few national brands — most prominently Procter & Gamble’s Gillette — the Qatar-backed cable news network has begun adding commercials from movie studios, various dot com companies and travel and hotel marketers, according to media buyers and a network spokeswoman.
Executives declined to name the advertisers, however, and although Expedia ads ran on Al Jazeera America on Monday, commercial pods in daytime and prime-time alike were mainly devoted to direct-response marketers such as The Tax Doctor, Dollar Shave Club, Hip Hop Abs, GetDerm.com and Hair Club for Men.
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