AKQA Announces Winners of 2015 Future Lions
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The contest honored another team from Miami Ad School San Francisco, Divya Seshadri and Meghan D. O’Neill, who created a fun safe-driving solution for Heineken. The “Safe Stamp” is a flat microchip applied with temporary tattoo paper that gets placed on the bodies of bar or clubgoers and measures their blood alcohol content through their skin. Once the stamp glows blue, it shows the drinkers have surpassed the legal driving limit.
Andrea Raia, Andrea Zanino, Pierpaolo Bivio and Francesco Sguinzi of Italy’s Fondazione Accademia di Comunicazione came up with another safety-minded innovation. “Uber First-Aid” utilized the popular car-on-demand service to bring rapid care to those in emergencies. It addresses the fact that in large metropolitan areas, the average wait time for emergency services to arrive surpasses seven minutes, but the new Uber service would shrink that to three. The idea provides Uber drivers certification with first-aid training and emergency kits, and they’d be dispatched through 911 to provide quick help until an ambulance arrives.
Yusol Shim of South Korea’s KyungHee University/Bigant Academy also conceived another innovative social-minded idea for Snapchat called Snaphelp. The idea gives kids suffering from bullying quick access to professional counselors on Snapchat, a platform that might be more approachable for kids too embarrassed to go to their parents or school authorities.
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