Hasta La Creative!

Airbnb’s new ad is getting all sorts of compliments — if you believe that imitation is the sincerest form of flattery. The spot, which launched last week, has already spawned several parodies.

The original ad, by TBWA/Chiat/Day, features a baby toddling towards a doorway as a voiceover by actress Angela Bassett poses the question “Is man kind? … are we good?” It goes on to challenge us to “go look through their windows so you can understand their views, sit at their tables so you can share their tastes” and so forth, in order to find out.

Airbnb has worked hard, in previous ads such as “Never a Stranger,” to dispel people’s fears about staying in someone else’s home. But to some viewers, the spot’s suggestion that finding a handy place to stay could actually make us better people seemed to be a step too far.

Continue reading at AdAge.com