Nov
11
Airbnb: Wall and Chain
Posted in: Uncategorized
Airbnb launched an innovative content-led marketing campaign to mark the 25th anniversary of the fall of the Berlin Wall. The campaign, which will air on US national TV this weekend, leverages Airbnb’s greatest asset – its community – to bring to life its mission of belonging. It will also offer compelling content for any traveller planning to visit Berlin to join in the yearlong celebrations. A specially created microsite, www.belonganywhere.com/berlin, will act as a hub for the content.
Advertising Agency: VCCP Berlin, Germany
Animation: Psyop
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