Airbnb Taps Former Coke Exec Jonathan Mildenhall as CMO


Jonathan Mildenhall is leaving Coca-Cola to become Airbnb’s CMO.

Mr. Mildenhall will take over for Amy Curtis-McIntyre — a seasoned top marketer with stints at Old Navy, JetBlue and Hyatt — as chief marketer at the startup, which created a global marketplace for people to rent out rooms, apartments and houses.

Ms. Curtis-McIntrye joined the company in March 2013 and is leaving on June 1 to “travel with her family and explore one of her true passions, writing,” according to a statement from Airbnb. Neither Ms. Curtis-McIntyre, nor Mr. Mildenhall were available for comment.

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