Hasta La Creative!

Airbnb wants a bigger piece of the hospitality pie in 2014, and it’s hoping that a brand-marketing push will help.

The San Francisco-based company acts as an online go-between for travelers and local residents, charging 6% to 12% fees on bookings and 3% of what people earn from renting out their homes for short-term stays. In its five years, Airbnb has become a global phenomenon, largely thanks to word of mouth, but it’s teeing up marketing campaigns for the fourth quarter and into next year to become known beyond its core younger demographic.

Airbnb tapped Pereira & O’Dell as its agency of record in July, and two short films that could potentially be used as TV spots are already in development, according to CMO Amy Curtis-McIntyre.

Continue reading at AdAge.com