Hasta La Creative!

Air France must have decided that their previous on-board safety videos didn’t have enough hot women in them… because their new one is chauvinistic even by French standards.

Made by BETC and slickly choreographed, the whimsical clip goes through all the standard airplane safety stuff—exit locations, tray tables, etc.—and goes out of its way to add that a properly fastened seatbelt “will elegantly highlight your waistline.” I hear the oxygen masks bring out your cheekbones, too. Yeesh.

The costumes and color palette anchor a fun and playful late 1950s-early 1960s vibe, reminiscent of that bygone era where people dressed up and got excited to fly (or maybe just of an Old Navy commercial). The winking approach extends to the props, with cutesy set pieces where the actresses play with smartphones and tablets—pictures of cats on the screens, naturally—hidden away inside giant, pastel colored books. Because isn’t that cheeky and endearing?

It is, in a way. But if the tone were less condescending, the whole thing might fly better.