Hasta La Creative!

Artist. Daydreamer. Bathroom singer. Working as a Creative Supervisor in Wunderman Thompson, Aindrila loves to design, paint and make illustrations. She always carries a sketchbook with her wherever she travels because for her, ideas can come from anywhere .

Why are you into Advertising?
I was always fascinated by the world of advertising. Being a 90’s kid I grew up watching ads on TV. Till date I remember so many ads, their jingles, the slogans and the taglines. And when I realized that I can be an artist as well as a creative in the field of advertising, I jumped at the idea of it. The best part of advertising is no matter how crazy your thoughts or ideas are, there will always be somebody who will appreciate it.

Did you attend school for fine art or design or Communications?
I went to the College of Art, Delhi where I did Bachelors of Fine arts in Applied arts.

Tell us about your recent awards?
I really feel winning an award is important in advertising and it really motivates you, because you finally get recognition after putting so much time and dedication, its really valuable. There is so much hard work that goes into getting one big award worthy piece out. The idea ( The Soap With a Lump for Lux) actually had an impact on people because breast cancer is a really serious cause, and we need to have conversations around it. It’s a great honour that this piece of work won two pencils(Graphite and Yellow) at D&AD, three awards here at Kyoorius. It’s a tragedy that Cannes and a lot of award shows didn’t happen this year due to covid19. 

Were there any particular role models for you when you grew up?
RK Lakshman and Bill Watterson. I have always believed that  “Art can Change the world”

Who was the most influential personality on your career in Advertising?
I have always been inspired by Piyush Pandey. It’s a work of genius to find such simple insights and transforming them into such memorable piece of communication. After I joined advertising I understood that Advertising is not just one great mind with a fascinating idea. You evolve as you meet the great creative minds. When I entered the industry I was mentored by Harpal Singh, Ajoy Krishna and Kavita Kamath, who actually made me understand what advertising is all about. I learnt something new from so many people I met in my journey of advertising. The most important mentor I had is Ashish Chakravarty. He taught me the nuances of advertising. I learnt to brush up my skills working under him. But my biggest learning has been with my boss Ashish Pathak and Tista Sen. I would never have been able to understand what I am capable of if I hadn’t met them.  They are the ones who push me to give my best. And I learn something new everyday from my lovely copy partner Vrinda Varnekar. See the list is endless I can actually go on and on…

Where do you get your inspiration from?
I love to sketch and take notes. I love travelling and I observe…people, behaviour, conversations, music, food, trees, insects, dogs…endless list. Inspiration can come from anywhere.

Tell us something about your current place’s work environment. How do you keep motivating yourself and your team creatively.
Oh I love JWT( now Wunderman Thompson. The work environment here is great and its buzzing with some great creative minds. My team is lovely. We actually enjoy our work and even through the busy days and the late nights we know that what we are doing is fun and good work. And its really important to love what you do.

What do you think of the state of Print advertising right now. At least here in India, the released work is most often too sad?
My senior Shivil Gupta once told me, that once it was Newspapers and print, then came Radio, Then came Television, and now its Digital. But what remains constant is the idea. And that has stuck with me since. It’s the idea that matters. Lost votes by The times of India is a beautiful amalgamation of print and Digital idea collaborating together. It’s just about how well you utilize a medium.

Do you think brands who’s advertising wins awards, do well in the market?
Well right now the state of market is really bad so cannot comment of the present times, but yes an award winning piece gets people talking about a brand or a product and that is what is important, isn’t it?

What advice do you have for aspiring creative professionals?
Just keep at it. No matter how hard it gets. If your ideas are good, and you’re determined enough, nobody can stop you.

What’s your dream project?
It’s a secret.

Where do you see yourself in 15 years?
Doing my dream project.

Who would you like to take out for dinner?
Christopher Nolan

What’s on your iPod? Spotify?
I don’t have an Ipod

Mac or PC?
Mac

Whats your Twitter Handle? Instagram?
Instagram : @art_by_aindrila
Twitter : @falana_dimkhana