Água Mineral Cristalina: World Water Day
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The longer you take to act, the less water you find here. And in the world as well.
Nowadays, a water popsicle is nothing but an ice block. However if we don’t act at all, the lack of water in the world can transform this into a prime flavor. That’s why on World Water Day, Cristalina Mineral Water distributed water popsicles with a message about the day in their package. Encouraging people to act against the waste of water, the unexpected flavor promoted a reflection about the actual meaning of the water in our lives and how we need to start to do our part now.
Advertising Agency: Pandora, Natal, Brazil
Creative Director / Art Director: Caio Vitoriano
Copywriter: Állika Lira
Illustrators: Angelo Galvão de Sá, Romero Sá
Photographer: Jomar Dantas
Media: Ruth Guará
Producer: Andrea Alves
Account Executive: Amanda Furtado
Final Artworker: Anderson Padawan
Published: March 2015
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