Oct
13
Agency Layers are Killing Creativity
Posted in: Uncategorized
Agencies have become too concerned with adding input for inputs’ sake, rather than letting something great live. Great ideas, great thinking, and even, ahem, great creatives are dying slow and painful deaths. The illness: Layers within agencies are wreaking havoc on creativity. Some GADEVP/ECD/PM/AAM needs to assert their relevance in a 30 person meeting where everyone is asserting their relevance. Like dogs on a stroll, everyone feels the need to lift a leg and leave his mark.
“Do we think this CTA is clear enough?”
“Do we feel like we even need to present an activation?”
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