Agency, Entertainment Execs Set Sights on Vertical Video
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When AT&T and the team behind “SnapperHero” were developing the scripted show that premiered on Snapchat earlier this year, they had a decision to make: Should the series be filmed horizontally like most scripted shows are, or should it be shot vertically like most videos on Snapchat are?
“It became a decision about what kind of story we were going to tell,” said Billy Parks, who co-developed the series with AT&T and United Talent Agency’s Kendall Ostrow and now serves as senior VP of Fullscreen’s strategic content studio.
It’s a decision that more digital filmmakers and marketers must contemplate. Services like Snapchat and live-streaming apps such as Twitter’s Periscope and Meerkat have begun to push vertical as the preeminent mobile-native video format because people watching on their phones don’t have to flick their wrists to watch a full-screen clip.
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