Nov
02
Agency Creativity: The Devil Is in the Department
Posted in: Uncategorized
Recently, Millennial Art Director Guy railed against the agency layers he says are killing creativity. We all feel his pain, but the real cause goes deeper than the meeting, and he’s a part of it.
The devil is in the department. That’s what creates the layers and makes otherwise rational human beings think a 30-person meeting is a viable path to excellence.
Departments are mini profit centers, with disincentives for helping others. They establish and hone singular perspectives and biases, which Millennial Art Director Guy, unfortunately, exemplifies (the creative department bias: Just keep the strategy and other people out of the kitchen, and we’ll create amazing advertising).
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