Agency Brief: Twins, Trains and Digital Transformation
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It’s Friday once again, and what an interesting week it has been, with Apple’s new animated emojis, WPP Chief Martin Sorrell joining Twitter and National Cream-Filled Donut Day on Thursday. (Today happens to be National Linguine Day, National Felt Hat Day and National Hug Your Boss Day, among others, in case you’re interested in pseudo holidays.)
Take me out to the ballgame
Minneapolis-based creative shop Carmichael Lynch has been named AOR for Major League Baseball’s Minnesota Twins after a competitive review. The shop will work across brand strategy, creative, and media planning and buying for the Twins, including TV, radio, experiential, website, digital design and collateral design. The Twins previously had worked with Periscope for more than a decade. The relationship ended earlier this year. Carmichael Lynch’s work for the baseball team launches at the start of the 2018 season.
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