Agency Brief: Marriage, Mangoes and The Milwaukee Bucks
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Happy Friday! It’s already two-thirds the way through the month, so stock up on Oktoberfest brews and watch some scary movies this weekend before it’s too late. (Don’t worry, pumpkin spice is here to stay for another month).
Fashion flashback
Abercrombie & Fitch, with the help of agency partners The Richards Group and PMG, is coming out of the shadows with a new integrated campaign for the 2017 holiday season entitled “This is the Time.” The initiative, which focuses on the brand’s 125-year heritage, emphasizes adventure and exploration. Though the brand may be viewed as one for tweens and teens, the goal is to reach its customer base of 21-to-24 year olds. The fashion chain will look to spread its messaging across digital, social, mobile, TV, movie theaters and music festivals.
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