Hasta La Creative!

As the country goes elbow-deep into a bucket of KFC and freaks out over guys wearing shiny pants, some of you are more concerned with what happens around the football.

Aaron Walton, co-founder of Walton Isaacson, says there are a few differences between the way ad people and “mere mortals” watch ads during the Super Bowl.

For one, “Ad people don’t have to have quiet it’s nice, but it’s not a requirement,” he told me via email. “We just stare at the screen and go into our happy place. We’re used to noise. We’re always looking at creative with a room full of people voicing their opinions. Quiet? Who needs quiet?”

Continue reading at AdAge.com