Mar
29
Agency Brief: Fleas, ticks and travel
Posted in: Uncategorized
The idea is to demonstrate the brand’s role in protecting a pet. “The series of ads portray pets as a true part of the family and depict how owners emotionally and literally play the role of their pet’s armorprotecting them from dangers seen and unseen,” according to a press release. As someone who has rescued a pair of pups trembling in the bathtub as thunder rumbled outside, I can relate.
Get moving!
Do you know BCW? It’s Burson Cohn & Wolfe, the latest mishmash of initials created by WPP in its spate of agency mergers last year that also birthed VMLY&R. In order to reinforce an identity for the merged unit, BCW is launching an ad campaign themed “Moving people.”
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